Millennials and the New Working World
Published On: Thursday, April 27, 2017
Original Publisher: Carpenter Contractor Trust
Every generation sees changes that they must adapt to, some almost unnoticeable, but some are so noticeable that all of society must alter itself.
Authored by: Kevin P. McCabe, President, Carpenter Contractor Trust
Every generation sees changes that they must adapt to, some almost unnoticeable, but some are so noticeable that all of society must alter itself. The other aspect of a generational shift is the naming. Post-World War II saw the Baby Boomers and before that it was the Silent Generation. Today, we are in the midst of a shift towards what is now known as the Millennial generation and things for them couldn’t be more different. Originally, they were known as Generation Y, which was a placeholder until they forged their own identity and now we’ve seen that fully realized on our working world. They have now surpassed the Baby Boomers as the largest living generation and many workplaces have seen the effects of this, whether they believe it to be positive or negative, it is a reality.
Millennials are more apt than any generation before it, to go in to a skilled trade. There are many reasons for this, one being that having a ton of student loans doesn’t seem like a great idea in a day and age where almost everyone has a college degree and another is that they understand that a balance needs to be achieved between blue collar and white collar careers. The Carpenter Contractor Trust is cognizant of the Millennial shift and intends to discern all of their issues and ideals to make sure they understand what the trade unions can offer. This marketing shift can be seen in the form of the new digital display advertising campaign that will begin in May. It intends to be in the places where the younger generations are, their digital devices.